Pure Vitality Mobile App — Privacy Policy

Last Updated: November 10, 2026

This page also contains our SMS Terms & Conditions for sign-in codes and for our automated cart and re-engagement text messages.

1. Introduction

Welcome to Pure Vitality!

Pure Vitality Juice Bar & Spa ("Pure Vitality," "we," "our," or "us") is committed to protecting your privacy and personal information.

This Privacy Policy explains how we collect, use, store, protect, and share information when you access or use the Pure Vitality mobile application ("App"), available for iOS and Android devices.

Our App is designed to provide convenient access to Pure Vitality's products and services, including online ordering, spa appointments, loyalty rewards, promotional offers, participating community programs, and optional email and text-message reminders about your cart and past visits.

By using the App, you acknowledge the data practices described in this Privacy Policy.

2. Information We Collect

Depending on the features you use, we may collect the following information.

2.1 Personal Information

When you create an account, we collect your mobile phone number to sign you in. If you place an order, schedule an appointment, or contact us, we or our providers (such as Clover and Booker, on their own pages) may also collect:

• Full name

• Email address

• Phone number

• Account identification and authentication information

• Billing or contact information

• Order and appointment details

• Customer preferences

• Communications and customer support inquiries

We collect information necessary to provide the services you request.

2.2 Purchase and Transaction Information

When you place an order or make a purchase through the App, we may collect or receive:

• Products purchased

• Order date and time

• Transaction amount

• Order status and transaction identifiers

• Purchase history

• Information required to fulfill an order or manage rewards

Payments are processed through our authorized payment service providers, including Clover.

Pure Vitality does not intend to store complete payment card numbers or card security codes within its mobile application systems. Payment providers may collect and process payment information according to their own privacy policies and security practices.

2.3 Loyalty and Rewards Information

Pure Vitality uses RewardUp to manage its customer loyalty and rewards program.

When the App is connected to RewardUp, we may access or process information such as:

• Loyalty account identifiers

• Available points or rewards balances

• Eligible purchase activity

• Rewards earned or redeemed

• Loyalty program participation and transaction history

This information is used to display rewards, facilitate eligible redemptions, and help keep rewards information synchronized with supported purchasing systems.

RewardUp may independently process customer information according to its own Privacy Policy.

RewardUp Privacy Policy: https://www.rewardup.com/privacy

2.4 Appointment and Booking Information

When you book spa or wellness services through the App, booking information may include:

• Name and contact details

• Selected services

• Appointment dates and times

• Booking confirmations, changes, or cancellations

• Preferences or notes voluntarily submitted during the booking process

Appointment processing may involve Booker or other authorized scheduling providers.

If you voluntarily submit health-related information or special service requirements, that information may be processed by the applicable booking provider and Pure Vitality as necessary to manage your appointment.

2.5 Device and Technical Information

When you use the App, we or our authorized technology providers may collect certain technical information, including:

• Device type and operating system

• App version

• Internet Protocol (IP) address

• Device or application identifiers

• App usage and performance information

• Error reports and diagnostic information

We use this information as necessary to operate, secure, maintain, troubleshoot, and improve the App.

2.6 Sign-In and Verification Information

To sign you in, we ask for your mobile phone number and send a one-time verification code to it by text message. Message and data rates may apply. We process your phone number, the code and delivery information through our servers and our text-message provider, and we keep your phone number as the identifier of your account. The text-message programs are described in our SMS Terms & Conditions.

2.7 Cart and Service Activity Information

When you browse the App, add products or services to your cart, start a checkout or a booking, or place an order or appointment, we may record:

• The items you added to your cart and whether you completed the checkout

• The date and time of your visit, order, or appointment

• Products and services you have purchased or booked in the past

• The date of your most recent order or appointment

• Your email address and mobile number, where you have given them to us

• Whether you have agreed to receive reminders and offers, and the date and time you agreed or opted out

• Whether the emails and text messages we send are delivered, opened, or clicked

We use this information to keep your cart working between visits, to recover orders that were not completed, and to decide when to send the automated reminders described in Section 7. We do not use it to build advertising profiles across other companies' apps or websites.

3. How We Use Your Information

We may use the information collected through the App to:

1. Create, authenticate, and manage customer accounts.

2. Send a one-time verification code to your mobile number to sign you in.

3. Process purchases and manage orders.

4. Schedule and manage appointments.

5. Display and administer loyalty rewards.

6. Validate participation in eligible QR-code and digital passport programs.

7. Send order confirmations, appointment reminders, and service notifications.

8. Provide customer support and respond to inquiries.

9. Improve the App's reliability, usability, and security.

10. Send promotional communications where permitted by law and applicable customer preferences.

11. Send an automated email or text message when items are left in your cart or a booking is started but not completed, if you have agreed to receive those messages.

12. Send an automated email or text message when you have not ordered or booked a service for a period of time, if you have agreed to receive those messages.

13. Measure whether those messages were delivered, opened, or clicked, and whether they led to an order, so that we can improve them.

14. Detect fraud, prevent unauthorized activity, and comply with legal obligations.

We limit the use of personal information to legitimate business, service, security, and other disclosed purposes.

4. Third-Party Service Providers

The Pure Vitality App may connect to third-party platforms to deliver certain services.

These providers may include:

Clover — Payment and Online Ordering

Clover may process payments, purchases, transaction details, and related ordering information.

Website: https://www.clover.com

RewardUp — Loyalty and Rewards Management

RewardUp manages eligible loyalty accounts, points, rewards, and redemption activity.

Website: https://www.rewardup.com

Booker / Mindbody — Appointment Scheduling

Our booking provider may process appointment information, scheduling preferences, and associated service details.

Text-Message (SMS) Provider

A text-message provider (Telnyx) delivers our text messages, including one-time verification codes and the automated reminders described in Section 7, to your mobile number, and may process your phone number and message delivery information.

Email and Messaging Automation Provider

We use an email and marketing-automation platform to build and send the cart reminders and re-engagement messages described in Section 7, and to report on delivery, opens, and clicks. That provider processes your name, email address, mobile number, the content of the message, and engagement information only in order to send those messages and report the results to us on our behalf. It is not permitted to use the information for its own marketing.

Technology and Hosting Providers

Authorized development, hosting, infrastructure, security, notification, and technical support providers may process information as necessary to operate and maintain the App. These include CorePlx LLC, which develops and operates the App's technology on our behalf.

These providers may have their own privacy policies. We encourage users to review the policies of services they access.

We share only information reasonably necessary to provide the applicable service, subject to contractual obligations and applicable law.

5. Digital Passport and QR-Code Features

The App may offer digital passport or community participation programs that allow customers to earn virtual stamps by scanning QR codes at participating businesses.

When you use this feature, we may process:

• Scanned QR-code identifiers or website addresses

• Participating business or location identifiers

• Digital passport stamp records

• Date and time of eligible scans

• Customer account identifiers needed to associate stamps with the correct user

The App may request camera access to scan QR codes.

To confirm that you are at a participating business, the App asks for your device's precise location only at the moment you scan a passport QR code. Your location is sent to our server for that one check and is not kept afterwards. We keep only the result of the check, for example that the scan was accepted or that you were too far from the business. On some devices we also check whether a fake or simulated location is switched on.

We also keep a record of scan attempts (your account, the business, the result and the time) to prevent fraud and misuse, and we may flag unusual activity, such as collecting many stamps in a very short time.

Camera and location access can be managed through your device settings.

6. App Permissions

Depending on the features enabled, the App may request the following device permissions:

Camera: To scan QR codes for digital passport or other supported features.

Notifications: To provide order updates, appointment reminders, cart reminders, rewards notifications, and promotional messages where permitted.

Location (while using the App): Only when you scan a passport QR code, to confirm that you are at the participating business.

You may manage these permissions through your device settings. Disabling certain permissions may limit the functionality of related features.

7. Push Notifications, Emails, and Text Messages

We contact you by push notification, email, and text message. What you receive depends on the permissions you grant on your device and the consents you give us.

7.1 Account and service messages

We send these whether or not you have agreed to marketing, because they are needed to provide the service you asked for:

• One-time sign-in codes

• Order confirmations and order status updates

• Appointment confirmations, changes, and reminders

• Rewards and loyalty program updates

• Replies to your customer support inquiries

7.2 Cart reminders

If you add products or services to your cart, or start a checkout or a booking, and do not finish, we may send you an email or text message reminding you that the items are still waiting. A cart reminder is usually sent a few hours after you leave the App, and no more than one follow-up reminder is sent about 48 hours later. Cart reminders stop once you complete the order, empty your cart, or opt out.

7.3 Re-engagement messages

If you have not placed an order or booked a service for 90 days, we may send you an email or text message inviting you back, sometimes with an offer. We send no more than two of these messages in any 30-day period, and we stop sending them if you have not used the App for 12 months.

7.4 Marketing messages need your consent

Cart reminders and re-engagement messages are marketing communications. We send them by email or text message only if you have agreed to receive them. You agree by ticking a separate consent box in the App (on the sign-in screen or under More → Notifications) or on our website. The box is never pre-checked, and agreeing is not a condition of buying anything or of using the App.

We keep a record of when and how you agreed, and of when you opted out.

7.5 How to change your mind

• Text messages: reply STOP to any message. Reply START to opt back in.

• Emails: use the unsubscribe link at the bottom of any marketing email.

• Push notifications: turn them off in More → Notifications in the App, or in your device settings.

• All marketing: email us at contact@mipurevitality.com.

We act on opt-outs promptly, and we keep a record of them so that we do not contact you again by mistake.

7.6 Message frequency

Message frequency varies. Sign-in codes are sent only when you request them, up to 5 per hour. Automated cart and re-engagement messages are limited to no more than 4 in any 30-day period. Message and data rates may apply.

7.7 Service messages continue

If you opt out of marketing by email or in the App, you will still receive service messages when they are needed to complete a purchase, manage an appointment, or keep your account secure.

Text messages are different: if you reply STOP, we stop all text messages to that number, including sign-in codes, because they are sent from the same number. If you want reminders and offers to stop but still need sign-in codes, contact us at contact@mipurevitality.com and we will help. See our SMS Terms & Conditions.

8. Information Sharing and Disclosure

We may share personal information:

• With payment, ordering, booking, and rewards providers to deliver the services you request.

• With our email and text-message providers, to send the service messages and the marketing messages you have agreed to receive.

• With authorized technical service providers that support our App and business operations.

• When required by law, legal process, or a valid governmental request.

• When reasonably necessary to detect or prevent fraud or protect users and our services.

• In connection with a business transfer, merger, or acquisition, subject to applicable legal requirements.

• With your consent or at your direction.

We do not authorize service providers to use customer information for unrelated purposes merely because they provide technical services to the App.

We do not sell your personal information. The App does not use third-party advertising and does not track you across other companies' apps or websites.

Text messaging. We send text messages for two programs: one-time sign-in codes, and the cart and re-engagement reminders that you have agreed to receive. We do not share or sell mobile information to third parties or affiliates for their own promotional or marketing purposes. Text messaging opt-in data and consent will not be shared with any third parties, except the service providers that deliver the messages on our behalf and may use the information only for that purpose. See our SMS Terms & Conditions.

9. Data Security

We take reasonable technical, administrative, and organizational measures to protect personal information against unauthorized access, misuse, alteration, or disclosure.

These measures may include secure communications, access restrictions, authentication controls, and appropriate safeguards for information handled by our service providers.

However, no method of electronic storage or internet transmission is completely secure. We cannot guarantee absolute security.

Users are encouraged to protect their account credentials and promptly report suspected unauthorized account activity.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including:

• Providing services and maintaining active customer accounts

• Processing and documenting orders or appointments

• Managing loyalty program activity

• Resolving disputes or providing support

• Meeting legal, tax, accounting, and security requirements

Retention periods may vary depending on the type of information, the applicable service provider, and legal obligations.

Passport stamps and scan records are kept while your account is active and are deleted when you delete your account.

Cart contents and last-activity information are kept while your account is active, so that we can show your saved cart and decide when to send a reminder. Records of whether messages were delivered, opened, or clicked are kept for up to 24 months for reporting and to make sure we honor your opt-outs.

When information is no longer required, we will delete, anonymize, or otherwise securely dispose of it as appropriate.

11. Account Deletion and Data Requests

You may request access to, correction of, or deletion of personal information associated with your Pure Vitality App account.

You can delete your account at any time in the App: open the More tab, tap Delete account, and confirm. This permanently deletes your account, your sign-in, your passport stamps and your scan history from our systems.

You may also contact us at:

contact@mipurevitality.com

Please use the subject line "Mobile App Privacy or Account Deletion Request."

We may need to verify your identity before processing requests.

When an account is deleted, we will delete associated information within our control, except information that must or may lawfully be retained for purposes such as financial reporting, legal compliance, security, or fraud prevention.

Information maintained separately by third-party services may be subject to those providers' account and data deletion procedures. We will assist with applicable requests as required by law.

12. Your Privacy Choices

Depending on your location and applicable law, you may have rights to:

• Request access to personal information we maintain.

• Request corrections to inaccurate information.

• Request deletion of eligible personal information.

• Withdraw consent for certain optional processing.

• Opt out of promotional communications, including cart reminders and re-engagement messages.

• Stop text messages by replying STOP, and marketing emails by using the unsubscribe link in the message.

• Turn cart and re-engagement messages on or off in the App under More → Notifications.

• Manage camera, notification, and location permissions.

To exercise these rights, contact us using the details provided below.

We will review and respond to requests in accordance with applicable law.

13. Children's Privacy

The Pure Vitality App is not specifically directed toward children under 13 years of age.

We do not knowingly collect personal information from children under 13 without any required parental authorization.

If we learn that personal information has been collected from a child in violation of applicable law, we will take appropriate steps to delete it.

Parents or guardians who have concerns may contact us at support@coreplx.com

14. Third-Party Websites and Services

The App may contain links to third-party websites or open services operated by other providers.

Examples may include online checkout, appointment scheduling, external business websites, or participating digital passport locations.

When you access those services, their respective privacy policies may apply.

Pure Vitality is not responsible for the independent privacy practices of third-party websites or services that it does not control.

15. International Data Processing

Some of our technology and service providers may process or store information in locations outside your state or country of residence.

Where applicable, we will take appropriate steps to protect personal information and comply with relevant data protection obligations.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our App, services, technology providers, or applicable legal requirements.

Updated versions will be made available through the App or our official website.

The "Last Updated" date will indicate when the policy was most recently revised.

Where required by law, we will provide additional notice or obtain consent for material changes.

17. Contact Information

If you have questions about this Privacy Policy, our information practices, or your personal data, please contact:

Pure Vitality Juice Bar & Spa

128 E Broadway
Mt. Pleasant, MI 48858
United States

Email: support@coreplx.com
Phone: (989) 817-4663
Website: https://mipurevitality.com/

SMS Terms & Conditions

Last updated: November 10, 2026

1. Programs described

Pure Vitality Juice Bar & Spa ("Pure Vitality," "we," "us") sends two kinds of text messages to customers who have agreed to receive them:

• Account sign-in codes. A one-time verification code each time you ask to sign in to the Pure Vitality mobile app.

• Automated reminders and offers. Occasional messages that remind you about items left in your cart or a booking you started but did not finish, or that invite you back when you have not ordered or booked a service for a while. These are marketing messages.

You can agree to one program without the other. Agreeing to sign-in codes does not sign you up for reminders and offers.

Example messages:

• "Your Pure Vitality verification code is 123456. It expires in 10 minutes."

• "Pure Vitality: your Glow Bowl and 2 other items are still in your cart. Finish your order: [link]. Reply STOP to opt out."

• "Pure Vitality: it has been a while since your last massage. Book again at [link]. Reply STOP to opt out."

2. How you opt in

Sign-in codes: enter your mobile number on the sign-in screen and tap Send code.

Reminders and offers: tick the separate consent box (for example, "Text me about my cart and offers") on the sign-in screen or under More → Notifications in the app. The box is never pre-checked, and you must tick it yourself.

We may offer the same opt-in on our website and on a tablet or card at the counter. In every case the box is blank until you tick it.

Consent to receive marketing text messages is not a condition of any purchase or of using the app. You may sign in, order, and book without agreeing to reminders and offers.

You must be at least 13 years old to use the app and to receive these messages.

3. Message frequency

Message frequency varies.

• Sign-in codes: one message each time you request a code, up to 5 codes per hour.

• Reminders and offers: no more than 4 messages in any 30-day period. Most customers receive one or two a month.

4. Message and data rates

Message and data rates may apply, depending on your mobile carrier and plan. Pure Vitality does not charge for these messages.

5. How to opt out

Reply STOP to any message to stop receiving text messages from us. You will receive one final confirmation message and then no further messages.

Both programs are sent from the same number, so replying STOP also stops sign-in codes, and you will not be able to sign in with a text-message code until you opt back in. If you want reminders and offers to stop but still need sign-in codes, contact us at (989) 817-4663 or contact@mipurevitality.com and we will help.

Reply START to any message to opt back in. You can also turn reminders and offers off in the app under More → Notifications; that does not affect sign-in codes.

6. Help

Reply HELP to any message, or contact Pure Vitality:

Phone: +1 (989) 817-4663
Website: https://mipurevitality.com/
Email: support@coreplx.com

7. Privacy

Your mobile number and your messaging consent are used to send the messages described above. No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties, except the service providers that deliver the messages on our behalf and use the information only for that purpose. See our Privacy Policy.

8. Carrier disclaimer

Mobile carriers are not liable for delayed or undelivered messages. Supported carriers include AT&T, Verizon, T-Mobile, and most US regional carriers.

9. Changes to these terms

We may update these SMS Terms & Conditions. Changes are posted on this page, and the date at the top of this section shows when it was last revised.

© 2026 Pure Vitality Juice Bar & Spa. All rights reserved.